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Brand loyalists will influence the assortment of scents and get first access to products.
May 22, 2023
By: Christine Esposito
Editor-in-Chief
This fall, Bath & Body Works is entering the laundry category with its first ever fabric care collection—and the retailer is giving customers a voice in shaping the assortment. “We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” said Julie Rosen, president at Bath & Body Works. “Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re looking ...
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